Hire Top-Tier Nearshore PPC & Performance Specialist in LATAM

Technical Questions

• • Walk me through how you would scale a Google Shopping campaign from $10K to $100K monthly spend while maintaining profitability. What metrics would you monitor daily?
• • You inherit a Meta Ads account with a 1.5x ROAS that needs to be at 3x. What's your 30-day diagnostic and optimization plan?
• • How do you approach audience testing in 2025 given iOS 14+ privacy changes? What's your strategy for first-party data collection?
• • Describe your bidding strategy evolution as campaigns scale. When do you use manual vs. automated bidding, and how do you optimize Target ROAS?
• • A campaign's CTR is high (4.5%) but conversion rate is low (0.8%). Walk through your troubleshooting process from ad creative to landing page analysis.

Cultural Fit Questions

• • Tell me about a time when you had to make a difficult decision about cutting a campaign that wasn't performing. How did you communicate this to stakeholders?
• • How do you stay current with constant platform updates (Google Ads, Meta, TikTok)? Give specific examples of recent changes you've adapted to.
• • Describe a situation where you disagreed with a client or manager about ad strategy. How did you handle it?
• • Walk me through your process for presenting monthly performance reports. How do you balance data transparency with strategic storytelling?

Current Trends

• Performance Max and AI-powered campaigns now account for 64% of Google Ads spend, requiring PPC specialists who understand machine learning optimization and data feed management. LATAM specialists are rapidly upskilling in AI-driven campaign management.
• First-party data collection has become critical post-iOS 14, with 82% of high-performing brands now using Conversion APIs and server-side tracking. LATAM specialists proficient in technical implementation command 25% premiums over traditional media buyers.
• Multi-platform attribution is the new standard: 73% of companies now require PPC specialists who can track customer journeys across Google, Meta, TikTok, and LinkedIn, using tools like Triple Whale, Northbeam, or custom attribution models.

Demand Factors

• E-commerce boom: Online retail in North America reached $1.1T in 2024, driving insatiable demand for PPC specialists who can profitably scale paid acquisition. LATAM talent fills this gap at 40-60% lower cost.
• Agency exodus: 67% of brands are moving from agency models to in-house or dedicated specialists due to transparency concerns and high fees. LATAM hiring enables in-house teams at agency-competitive pricing.
• Platform complexity: Google Ads now has 50+ campaign types and Meta Ads requires constant adaptation to algorithm changes. Companies need dedicated specialists, not generalists—LATAM provides depth at accessible rates.

15,000+ Talent Pool

Access our curated database of senior LATAM professionals. Every candidate is pre-screened for English (B2+), technical skills, and remote work readiness.

AI Screening (Stage 1)

Our AI analyzes your requirements and screens 15,000+ candidates against tech stack, timezone, experience, and culture fit. Only 500 pass to the next stage.

Human Expert Review (Stage 2)

Senior recruiters conduct live interviews verifying bilingual communication (English/Spanish), technical depth, and culture fit. Only the top 3% make it to your shortlist.

48h Shortlist

Receive 3-5 AI & human vetted profiles with video intros, code samples, and detailed assessments. Schedule interviews directly with top candidates.

Offer Management

We handle salary negotiations, contract setup, and compliance. You focus on evaluating fit—we handle the paperwork and logistics.

Risk-Free Start

Start with a paid trial period. If the hire doesn't work out, we replace them at no cost. 95% of our placements convert to long-term hires.