Preparation Thorough research and preparation are the keys to success in cold calling. SDRs should familiarize themselves with their prospects' pain points, industries, and decision-making processes to craft compelling scripts and talking points. Empathy and Listening Effective cold callers approach each conversation with empathy and actively listen to their prospects, understanding their needs and challenges before offering tailored solutions. Persistence and Resilience Cold calling requires a thick skin and a willingness to persist through rejection. Successful SDRs maintain a positive attitude, learn from each interaction, and continuously refine their approach.